Training Exellence Brand Strategy

differentiation, kemudian Anda bingung bagaimana mengeksekusinya? Bagaimana menentukan harga yang sesuai? Bagaimana menentukan margin ke distributor, grosir dan ritel? Bagaimana mengembangkan packaging,

desain dan warna yang menjual? Bagaimana mengembangkan media promosi yang tepat mulai dari online dan offline? Bagaimana bernegosiasi dengan sales force agar merek Anda dijual dengan agresif?

Kesemua hal diatas merupakan komponen yang akan menentukan keberhasilan merek Anda. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma

saja.

Apa yang unik dari pelatihan ini? Pelatihan ini bukan diberikan oleh konsultan atau akademisi. Pelatihan ini akan diberikan oleh praktisi (brand manager) yang sehari-harinya menjalankan semua aktivitas dan program pemasaran dari strategi sampai eksekusi.

Peserta:

Calon-calon praktisi di bidang marketing khususnya yang ingin mengambil jalur Brand, Management Trainee perusahaan, para lulusan S-1 dari semua jurusan, serta karyawan perusahaan yang berminat untuk meningkatkan profesinya dalam bidang Brand & Marketing.

Materi Pelatihan :

Hari I

Sesi 1 : A Confession of A Brand Manager

– What is A Brand Manager?

– How to be A Good Brand Manager

– Challenges, Opportunities & Threats of A Brand

Manager

Sesi 2 : Brand Strategy & Execution : Two Different

Worlds

– Why A Good Brand Strategy Gives Poor Result

– Why A Good Brand Execution Gives Average Result

Sesi 3 : Develop Brand Strategy (1)

– Roles of Brand Strategy in Marketing and Company

– How to Define Brand Segmentation and Target Market

Sesi 4 : Develop Brand Strategy (2)

– The Process from Research to Brand Strategy

Development

– How to Analyze Research Report

Hari 2

Sesi 1 : Case Study & Workshop (1)

– Participants will be given a brand case with

relevant information

– Participants will act as a brand manager to

analyze the research report

Sesi 2 : Develop Branded Product Strategy (1)

– How to Define Product Mapping and Competitors to

Target and Avoid

– How to Define Strengths and Weaknesses of Our

Competitors? Product

Sesi 3 : Develop Branded Product Strategy (2)

– How to Execute The Product Strategy from Design to

Packaging

– How Design and Packaging Trigger Trial and Repeat

Purchase

Sesi 4 : Case Study & Workshop (1)

– Participants will be given a brand case with

relevant product information

– Participants will act as a brand manager to

analyze product mapping

Hari 3

Sesi 1 : Develop Branded Pricing Strategy

– How to Define Price Mapping & Develop Supportive

Pricing Strategy

– How to Define Manufacturers? Price, Distributors? Price, & Retailers? Price

– How to Manage Price in the End Market

Sesi 2 : Develop Branded Distribution Strategy

– How to Define Distribution Mapping

– How to Choose The Most Suitable Distributors

– How to Manage Distributors & Salesman

Sesi 3 : Develop Branded Promotion Strategy &

Execution (1)

– The Introduction of Above The Line, Below The Line

& Beyond The Line

– How to Win the Mind, Heart & Market Share with

Strong Promotion Programs

Sesi 3 : Develop Branded Promotion Strategy &

Execution (2) – Above The Line

– How to Get The Creative Ideas for Above The Line

– How to Deal With Agency & The Promotion Process

from Offline to Online

Hari 4

Sesi 1 : Case Study & Workshop (1)

– Participants will be given a brand case with

relevant promotion information

– Participants will act as a brand manager to

analyze alternative above the line ideas

Sesi 2 : Develop Branded Promotion Strategy &

Execution (2) – Below The Line

– How to Get The Creative Ideas for Brand Activation

– How to Deal With Agency & The Promotion Process

– How to Develop Creative yet Sellable Brand

Activation Programs

Sesi 3 : Develop Branded Promotion Strategy &

Execution (2) – Beyond The Line

– How to Get The Creative Ideas for Unconventional

Media

– Roles of Unconventional Media in Brand Building

– How to Convince Your Boss in Implementing New

Unconventional Media

Sesi 4 : Case Study & Workshop (1)

– Participants will be given a brand case with

relevant below & beyond the line information

– Participants will act as a brand manager to

analyze alternative below & beyond the line ideas

– Participants will act as a brand manager to

develop below & beyond the line programs

Sesi 5 : Putting It All Together

– Marrying Excellent Brand Strategy with Perfect

Brand Execution

– Problems & Barriers in Marrying Brand Strategy &

Execution

– Tip & Tricks to Avoid The Problems & Barriers

Fasilitas Yang Diperoleh

Lokasi Training di Hotel Bintang 3-5
Ruang Pelatihan Full AC, Toilet dan Musholla
Perlengkapan Visual LCD Proyektor, & Whiteboard
Modul / Handout(Hard Copy & Soft Copy)
Training Kit (Co-Card, Bolpoin, & Buku Catatan)
1x Makan Siang dan 2x Coffee Break (Snack)
Penjemputan Bandara Hotel (Pulang-Pergi selama pelatihan)
Basement Tempat Parkir Motor dan Mobil yang Aman
Akses Internet Wireless
Smoking Area.
Sertifikat Keikutsertaan Training
Merchandise menarik dari Duta Pro Training & Consulting
Konsultasi dengan Instruktur/Narasumber setelah Pelatihan

Biaya Training

Rp 6.800.000,- / Peserta (termasuk penginapan, minimal 2 peserta)

Lokasi Training di Yogyakarta

Keterangan

Jumlah Peserta dapat memperngaruhi biaya training.
Biaya dan Lokasi diatas hanya untuk Private Training dan Public Training, untuk In House Training penawarannya dapat menghubungi kami dilink berikut (kontak kami).
Jumlah peserta, jadwal training dan lokasi training dapat menyesuaikan permintaan.
Pemintaan lokasi yang diluar daftar diatas dapat menghubungi kontak Marketing Kami.

Dapatkan Penawaran Harga Training Terbaik dari Kami!.

Untuk melihat jadwal pelatihan ini kunjungi Jadwal Training Update dan jika ingin mendaftar pelatihan public atau online training ini, silakan isi form di Formulir Pendaftaran.

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