DESKRIPSI

Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.

MATERI PELATIHAN

• Confession of A Brand Manager

1. What is A Brand Manager?
2. How to be A Good Brand Manager
3. Challenges, Opportunities & Threats of A Brand Manager
4. Daily Activities of A Brand Manager
   • Brand Strategy & Execution : Two Different Worlds
   • Develop Brand Strategy
5. Roles of Brand Strategy in Marketing and Company
6. How to Define Brand Segmentation and Target Market
7. How to Define Brand Personality and Positioning
8. The Process from Research to Brand Strategy Development
9. How to Analyze Research Report
10. How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
    • Develop Branded Product Strategy
      1. How to Define Product Mapping and Competitors to Target and Avoid
      2. How to Define Strengths and Weaknesses of Our Competitors Product
      3. How to Develop Strong and Sellable Product which Align with Brand Positioning
      4. How to Execute The Product Strategy from Design to Packaging
      5. How Design and Packaging Trigger Trial and Repeat Purchase
      6. How to Develop Product from Content to Packaging Which Tells the Brand Positioning
         • Develop Branded Pricing Strategy
           1. How to Define Price Mapping & Develop Supportive Pricing Strategy
           2. How to Define Manufacturers Price, Distributors Price, & Retailers Price
           3. How to Manage Price in the End Market
              • Develop Branded Distribution Strategy
                1. How to Define Distribution Mapping
                2. How to Choose The Most Suitable Distributors
                3. How to Manage Distributors & Salesman
                   • Develop Branded Promotion Strategy & Execution

Fasilitas Yang Diperoleh

• Lokasi Training di Hotel Bintang 3-5
• Ruang Pelatihan Full AC, Toilet dan Musholla
• Perlengkapan Visual LCD Proyektor, & Whiteboard
• Modul / Handout(Hard Copy & Soft Copy)
• Training Kit (Co-Card, Bolpoin, & Buku Catatan)
• 1x Makan Siang dan 2x Coffee Break (Snack)
  
• Penjemputan Bandara Hotel (Pulang-Pergi selama pelatihan)
• Basement Tempat Parkir Motor dan Mobil yang Aman
• Akses Internet Wireless
• Smoking Area.
• Sertifikat Keikutsertaan Training
• Merchandise menarik dari Duta Pro Training & Consulting
• Konsultasi dengan Instruktur/Narasumber setelah Pelatihan

Biaya Training

• Rp 6.800.000,- / Peserta (termasuk penginapan, minimal 2 peserta)
  

Lokasi Training di Yogyakarta

• Hotel Neo Malioboro
• Cavinton Hotel Yogyakarta
• Hotel Dafam Fortuna Malioboro
• Swiss-Belboutique Yogyakarta
• Hotel Dafam Fortuna Seturan
• Pesonna Hotel Tugu
• Crystal Lotu Hotel Yogyakarta
• Grand Zuri Malioboro
• Forriz Hotel Yogyakarta
• Hotel Amaris Malioboro Jogja
• Pesonna Hotel Malioboro
• Hotel Satoria Yogyakarta Adisucipto
• Prima In Hotel Malioboro

Keterangan

1. Jumlah Peserta dapat memperngaruhi biaya training.
2. Biaya dan Lokasi diatas hanya untuk Private Training dan Public Training, untuk In House Training penawarannya dapat menghubungi kami dilink berikut (kontak kami).
3. Jumlah peserta, jadwal training dan lokasi training dapat menyesuaikan permintaan.
4. Pemintaan lokasi yang diluar daftar diatas dapat menghubungi kontak Marketing Kami.

Dapatkan Penawaran Harga Training Terbaik dari Kami!.

Untuk melihat jadwal pelatihan ini kunjungi Jadwal Training Update dan jika ingin mendaftar pelatihan public atau online training ini, silakan isi form di Formulir Pendaftaran.